Unlocking Business Success with Keyword Research

This session is a crash course on keyword research, explaining what it is and why it is so important for business success. Keyword Research isn't just for Search Engine Optimisation or Paid-Advertising, but should be an essential part of business and product development activities. This talk will explain why!

Speaker Bio:

Dr Gemma Pybus is as an experienced Technical Copywriter, Digital Marketing Trainer and Senior Lecturer at the University of West London on their Digital Marketing MSc programme. In 2023, Gemma was named one of Europe’s top ’40 under 40’ Business Leaders at the Business Elite Awards in Istanbul. She has co-developed the award-winning Keyword Strategy Tool and recently written a new book: "Unlocking Search Intent: Your Key to Online Relevance".  This session is a crash course on keyword research, explaining what it is and why it is so important for business success. Keyword Research isn't just for Search Engine Optimisation or Paid-Advertising, but should be an essential part of business and product development activities. This talk will explain why!