Lessons in building an advertising business in a non media company

Paul has worked for a number of global brands including Apple, Amazon and Uber. Join him to learn how to successfully build new departments and revenue streams in large multinational organisations including how to structure your thinking and how to build a team that delivers results.

Speaker Bio:

Paul Wright is the lead for advertising at Uber UK&I. He is responsible for all advertising from Uber's Journey Ads to sponsored messaging in Uber Eats.

Paul started his career at Sky, where he moved from TV sales into the commercial web. He later co-founded a sports focussed ad network and held a variety of digital roles at Bauer and AOL. He was appointed as the first Chief Digital Officer for OMD Group UK and then Omnicom Media Group UK.

Paul then joined Apple's first ad business, iAd, and ran that across international markets. He has also been involved in a number of other Adtech businesses, including Sizmek, which was sold to Amazon in 2019.

Paul is a passionate advocate for the power of digital advertising to connect brands with consumers. He is also a strong believer in diversity and inclusion in the workplace.

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